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'''Primal Screen''' is a small-scale design and animation studio based in Atlanta, Georgia (USA). The studio was originally founded by Douglass Grimmett at Chapel Hill, North Carolina in 1995 as an animated music video and advertisement production company before finding greater profit in making on-air branding for television networks.<ref>https://cartoonbrew.com/business/atlanta-based-animation-studio-primal-screen-to-shut-down-after-30-years-239621.html?cbtr=LATPOS</ref> Their most frequent and biggest client is [[PBS]], who has commissioned the studio to create the branding and miscellaneous television spots for its [[PBS Kids]] subdivision (and later [[PBS Kids Go!]]) since its launch in 1999. The company is expected to shut down in May 2024. | '''Primal Screen''' is a small-scale design and animation studio based in Atlanta, {{w|Georgia}} (USA). The studio was originally founded by Douglass Grimmett at Chapel Hill, North Carolina in 1995 as an animated music video and advertisement production company before finding greater profit in making on-air branding for television networks.<ref>https://cartoonbrew.com/business/atlanta-based-animation-studio-primal-screen-to-shut-down-after-30-years-239621.html?cbtr=LATPOS</ref> Their most frequent and biggest client is [[PBS]], who has commissioned the studio to create the branding and miscellaneous television spots for its [[PBS Kids]] subdivision (and later [[PBS Kids Go!]]) since its launch in 1999. The company is expected to shut down in May 2024. | ||
For PBS Kids, Primal Screen created various [[Arthur (TV series)|''Arthur'']] promos that would be given out to various PBS member stations across the U.S. They are provided reference materials such as image files of ''Arthur'' characters, some can be used in bumpers. Occasionally, the team would animate ''Arthur'' characters (mostly [[Arthur Read|Arthur]], [[Buster Baxter|Buster]] and [[D.W. Read|D.W.]]) for PBS Kids bumpers and special events. | For PBS Kids, Primal Screen created various [[Arthur (TV series)|''Arthur'']] promos that would be given out to various PBS member stations across the U.S. They are provided reference materials such as image files of ''Arthur'' characters, some can be used in bumpers. Occasionally, the team would animate ''Arthur'' characters (mostly [[Arthur Read|Arthur]], [[Buster Baxter|Buster]] and [[D.W. Read|D.W.]]) for PBS Kids bumpers and special events. |