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Crunch

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A bowl of Crunch, with a sticker as a prize

"I don't understand the appeal of that sugar-coated cardboard. Believe me, all you'll get from that stuff is a mouthful of cavities."
"We're willing to take that risk."

David Read and D.W. Read, Arthur and the Crunch Cereal Contest

Crunch cereal (often shortened to Crunch) is a breakfast cereal popular among children. When their father is unable to cook healthier food due to time, Arthur and D.W. will eat the cereal.

Company

The Crunch cereal company oversees the production of the cereal and runs promotional contests. Jack is a known employee of the company.

The Crunch Cereal Jingle Contest

The Crunch Cereal Jingle Contest was held in the winter. Participants were asked to write a jingle that would be aired on a new TV commercial. All entries had to be sent in with 20 box tops. The winner would receive a year's supply of Crunch cereal.

Winning entry

Oh, I have a hunch
Breakfast, dinner, and lunch
Would be so fun to munch,
If I had it with Crunch.

Appearances

Arthur

Books

Gallery

See also