Crunch

"I don't understand the appeal of that sugar-coated cardboard. Believe me, all you'll get from that stuff is a mouthful of cavities." "We're willing to take that risk." – David Read and D.W. Read, Arthur and the Crunch Cereal Contest

A bowl of Crunch

Crunch, commonly known as Crunch cereal and infrequently known as The Crunch, is a breakfast cereal popular among children. When their father is unable to cook healthier food due to time, Arthur and D.W. will eat the cereal.

Crunch cereal is produced by the Crunch Cereal Company, which also runs promotional contests. Jack is a known employee of the company.

The Crunch Cereal Jingle Contest

The Crunch Cereal Jingle Contest was held in the winter. Participants were asked to write a jingle that would be aired on a new TV commercial. All entries had to be sent in with 20 box tops. The winner would receive a year's supply of Crunch cereal.

Winning entry

Oh, I have a hunch

Breakfast, dinner, and lunch

Would be so fun to munch,

If I had it with Crunch.

Appearances

Arthur

• 116a. "Arthur and the Crunch Cereal Contest"
• 605b. "Arthur and Los Vecinos"
• 710. "April 9th"
• 1402b. D.W. Unties the Knot
• 1603b. "Blockheads"
• 1704a. "Opposites Distract"
• 1802a. "The Friend Who Wasn't There"
• 1806a. "Whip. Mix. Blend."

Books

• Arthur and the Crunch Cereal Contest
• D.W.'s Guide to Perfect Manners

Gallery

• 

  A TV commercial for Crunch

• 

  An early bowl of Crunch, with only one color

• 

  Redesigned box

See also

• Bio Bits
• Honey Squid
• Kotton Kandy Krunch
• Manacle-Os