Crunch

"I don't understand the appeal of that sugar-coated cardboard. Believe me, all you'll get from that stuff is a mouthful of cavities." "We're willing to take that risk."

- David Read and D.W. Read

Crunch cereal (often shortened to Crunch) is a breakfast cereal popular among children. When their father is unable to cook healthier food due to time, Arthur and D.W. will eat the cereal.

Company
The Crunch cereal company oversees the production of the cereal and runs promotional contests. Jack is a known employee of the company.

The Crunch Cereal Jingle Contest
The Crunch Cereal Jingle Contest was held in the winter. Participants were asked to write a jingle that would be aired on a new TV commercial. All entries had to be sent in with 20 box tops. The winner would receive a year's supply of Crunch cereal.

Winning entry

 * Oh, I have a hunch
 * Breakfast, dinner, and lunch
 * Would be so fun to munch,
 * If I had it with Crunch.

Arthur

 * "Arthur and the Crunch Cereal Contest"
 * "April 9th"
 * "Blockheads"

Books

 * Arthur and the Crunch Cereal Contest